A new study from professor Erika Hall of Emory University’s Goizueta Business School suggests that white people have a far more negative view of the term “Black” than they do of the term “African-American.” For instance, study participants routinely concluded that a person had a higher level of education and job status, if that person was referred to as African-American rather than Black. “Only 38.46% of participants in the Black racial label estimated that the target was in a managerial position, while 73% of the targets in the African-American racial label condition estimated that the target was in a managerial position.” When the study controlled for the alternate use of “white” versus “Caucasian,” there was no significant perception of difference. Study participants also concluded that targets identified as “African-American” were perceived to have a higher socioeconomic status, to generally be more competent, and to have a “warmer” personality.Whites probably prefer to use the term African-American because they can visualize native Black Americans as outsiders, i.e., Africans. That is why I have returned to the use of Afro-American and negro to identify native Black Americans, as opposed to the African immigrants who have settled America in the past 30 years.
The term Afra-American/Afro-American was first used during the Harlem and Chicago Black Renaissance 1920-1950. During this period Harlem and Chicago were cultural centers, naturing black writers, artists, musicians, photographers, poets, and scholars. Whites hate the term Afro-American because it acknowledges our African heritage, while it firmly sets forth the fact that we are American.
Whites like to feel that America is their land. They forget that Black Americans or Afro-Americans are the product of three populations: Black Native Americans, Black European Indentured Servants and Sub-Saharan Africans.
Whites promote the mongoloid Native Americans, as the only Native Americans, because they were predominately nomads who practice a mixed agro-hunter culture. Except for the mongoloid Indians who joined Black Native American Confederacies of the Five Civilized Tribes, and Mongoloid Indians who settled in the Four Corners region, mongoloid Indians hunted, and usually obtained the three sisters; beans, maize and squash from Black Native Americans.
Black Native Americans (BNA) were farmers. As a result, whites had to fight BNA to take their land. Sadly, whites were able to use Mongoloid and Black Native Americans to fight other Mongoloid and Black Native American tribes from the Midwest down into the Southeast U.S.A. Once a tribe was weakened through wars, or extermination, the whites ignored treaties, if any had been made, and took the BNA lands and classified the Black Native Americans as "free colored" to steal not only their lands, but also their heritage.